Anyone here using UGC or influencer content to scale brand marketing?

[amplifyclub]

Lately I’ve been seeing a big shift in how brands are using content for marketing. Traditional ads don’t seem to work the way they used to, and more brands are moving toward influencer-led and UGC-style content because it feels more real and relatable.

We recently explored working with UGC creators instead of doing expensive shoots, and honestly, the results were much better than expected—especially for short-form videos and ads. What really helped was using a platform that already had verified creators and clear processes in place.

One platform I came across during this research was Amplify. It’s focused on connecting brands with UGC creatorsand influencers, which makes collaboration smoother compared to cold DMs or manual outreach. It’s useful if you want authentic content at scale without spending weeks managing creators individually.

Curious to know:

Are you using UGC or influencer content for ads or organic growth?

Do you prefer working directly with creators or through platforms?

What’s worked best for you so far?

Would love to hear real experiences from others here.
https://amplify.club/